Conversion Tracking Setup — Stop Guessing, Start Knowing
If you can't see which clicks turn into customers, you're flying blind. We set up conversion tracking that actually works — form submissions, phone calls, purchases, and any action that matters to your business.
Does This Sound Familiar?
If any of these ring true, your conversion tracking needs professional attention.
You're running Google Ads but can't see which clicks turn into leads or sales
Your GA4 conversions don't match what you know is coming through
You're guessing which channels (Google, Facebook, email, referrals) actually drive business
You have no idea how many phone calls come from your website
Your tracking has been set up by multiple people and you don't trust the numbers
You're spending money on ads but can't calculate your cost per lead or ROAS
What We Can Track
Almost any meaningful user action can be tracked. Here are the most common ones.
Form Submission Tracking
Know exactly which forms generate leads and where they come from — contact forms, quote requests, newsletter signups, and booking forms.
Phone Call Tracking
Track calls from your website — clicks to call, click-to-call buttons, and call extensions — so you know which traffic generates phone enquiries.
Ecommerce Tracking
Full purchase tracking, add-to-cart events, product views, and revenue attribution — essential data for any WooCommerce or Shopify setup.
Button Click & Engagement
Track clicks on key buttons — Get a Quote, Book Now, Download — and engagement events like scroll depth, video plays, and PDF downloads.
How Conversion Tracking Helps Your Business
Without conversion tracking, you're making marketing decisions based on incomplete information. You might think Google Ads is working because you're getting clicks — but if those clicks don't turn into leads, you're wasting money.
With proper tracking, you know exactly which channels, campaigns, and keywords drive actual business results. You can calculate your true cost per lead, identify what's working, and scale confidently.
We bring 10+ years of experience debugging tracking setups and configuring conversion actions across dozens of industries. We know what good looks like because we've fixed a lot of bad.
Our Setup Process
- Identify which user actions count as conversions for your business
- Audit current tracking for gaps, errors, and misconfigurations
- Implement events in GA4 and/or Google Tag Manager
- Import conversions into Google Ads for campaign optimisation
- Test every conversion action — we prove each one works
- Provide documentation so you understand what's been set up
What You Get with Proper Conversion Tracking
Know Your Real Cost Per Lead
See exactly how much each lead costs across Google Ads, organic, social, and other channels.
Optimise Based on Data
Stop guessing which campaigns work. Scale what drives conversions, cut what doesn't.
Form & Phone Call Visibility
Track every lead source — online forms, phone calls, and offline conversions too.
Clean Google Ads Integration
Conversion data flows into Google Ads automatically so Smart Bidding can optimise effectively.
Verified & Tested
Every conversion action is tested and verified before we finish. No 'it should be working'.
Ongoing Support Available
Need adjustments or new tracking later? Our support plans cover analytics changes.
Frequently Asked Questions
Not sure if your tracking is working?
Get in touch and we'll audit your current conversion tracking setup. Free initial review — we'll tell you what's working and what needs fixing.