Google Analytics 4 Setup & Troubleshooting
GA4 is powerful, but only if it's set up properly. Most businesses have tracking that's broken, incomplete, or configured by someone who didn't understand what they were doing. We fix that.
GA4 Services We Offer
From initial setup to troubleshooting an existing configuration — we handle the full range of GA4 work.
GA4 Setup & Configuration
Full Google Analytics 4 property setup — including events, conversions, user properties, and data streams configured correctly for your site.
GA4 Troubleshooting & Fixes
Double-counting? Missing data? Wrong attribution? We audit your GA4 setup and fix the issues so your data is accurate and trustworthy.
Google Tag Manager Setup
GTM container creation with properly structured tags, triggers, and variables — clean enough that you can understand what's firing and why.
Conversion Tracking Audit
Full audit of your existing conversion tracking — Google Ads, GA4 events, form tracking, phone call tracking — identifying gaps and fixing misconfigurations.
Goal & Event Configuration
Form submissions, button clicks, phone calls, scroll depth, video engagement — structured as meaningful events so you know what's actually driving results.
Reporting Dashboard Setup
Custom GA4 dashboards and Looker Studio reports that show you the metrics that matter — not vanity numbers, but the data you can act on.
Signs Your GA4 Needs Professional Attention
If any of these sound familiar, your analytics data isn't trustworthy — and that means your decisions aren't either.
Your GA4 numbers don't match what you expect from your business activity
Google Ads shows clicks but you can't see which ones turned into leads
You're seeing 'not set' or '(direct)' traffic dominating your reports
Your bounce rate is suspiciously high or low
Your previous analytics stopped working when Universal Analytics was shut down
You've had multiple people 'set up tracking' and none of them agree on the numbers
Why Proper Analytics Setup Matters
If your analytics data is wrong, every decision you make based on it is wrong too. You're allocating budget to channels that might be underperforming, or missing opportunities because you can't see what's working.
We bring 10+ years of analytics experience — including hands-on GA4 work, Google Tag Manager configuration, and conversion tracking across dozens of business types. We know what good tracking looks like because we've fixed a lot of bad setups.
Every setup we do includes testing and verification. You'll know your data is accurate because we prove it.
Our Analytics Approach
- Understand what business decisions the data needs to inform
- Audit current setup for gaps, errors, and misconfigurations
- Implement clean tracking with meaningful event structures
- Verify everything works — test conversions, check data flow
- Set up a dashboard you can actually understand and use
- Explain what everything means — no jargon, no mysteries
What You Get When We Set Up Your Analytics
Accurate Data
No double-counting, no missing events, no mysterious 'direct' traffic — just reliable numbers you can trust.
Meaningful Conversions
Form submissions, phone calls, and key actions tracked properly so you know what's driving results.
Clean GTM Setup
If we use Tag Manager, it's structured properly — you'll understand what's firing and why.
Custom Dashboards
A Looker Studio or GA4 dashboard that shows the metrics that actually matter to your business.
Google Ads Integration
Conversion tracking connected to Google Ads so you can optimise campaigns based on real data.
Ongoing Support Available
Need adjustments later? Our support plans cover analytics changes as part of your monthly development time.
Frequently Asked Questions
Not sure if your analytics is set up right?
Get in touch and we'll do a free initial review of your GA4 setup. We'll tell you what's working, what isn't, and what needs fixing.